Vade Design | Project - Art of Accomplishment

SCOPE OF WORK

WEBSITE RE-DESING & DEVELOPMENT

Art of Accomplishment (AoA) is a transformative journey, designed to unlock personal potential, cultivate meaningful relationships, and help individuals shape the life they aspire to live. By blending wisdom from diverse sources into a practical, effective approach, AoA encourages personal growth through a blend of solo, partner, and group exercises.

Learners explore their complete experience - thoughts, emotions, and sensations - in a self-paced, cohort-based learning environment, deriving valuable lessons from a shared community of practice

THE GOAL

AoA's website redesign was a challenging project aimed to effectively communicate the unique offerings and benefits for its students. The challenge was to simplify the narrative, enabling users to instantly grasp how AoA could assist them in achieving their life goals - a significant improvement over the old, difficult-to-understand website.

Moreover, we strived to deliver a consistently premium and exclusive brand design that mirrored the high-value nature of AoA's offerings, ensuring the website's appeal to the discerning clientele AoA caters to.

BEFORE

client's old website

AoA's previous website was a bit dated, it left visitors wondering what the website is about.

The scattered and opaque information, combined with a dark, low-energy design, was off-putting for potential customers, especially given that they were marketing high-ticket courses. It was a virtual space that was puzzling, rather than inviting - Instead of effectively showcasing their premium offerings, the website fell short in translating the high-value nature of their products.

after

brand new website

The transformation of AoA's website into a bright, clear, and inviting space was met with overwhelming positivity from the clients. We managed to dispel the enigmatic atmosphere of the old site, creating a luxurious and exclusive platform that clearly communicates AoA's high-value courses.

The revitalized website not only mirrors the premium nature of AoA's offerings but also serves as an engaging invitation to potential students. The redesign has significantly boosted sales, enhancing AoA's digital presence and making it an efficient, profitable tool in their mission to help people become who their meant to be.

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